Friday, August 8, 2008

Bluebird shares Personal insights

This is what they are writing about me. Living with me day in and day out as I do I wonder what happened to all the bits about me working really really hard to achieve the success I have or about the times I had to make up a birthday party in 2 minutes so my kids didn't know I had been working til the last minute and forgotten to do what I should . . . but instead of disappointing them I made them the best birthday ever, seemed planned and all . . . I think they should include those successes as well! Anyway, let me know what you think!!


 

About Kim Power Stilson:

Kim Power Stilson has helped over 50,000 small and women-owned businesses promote their products and services online. As an award-winning pioneer of Internet Talk Radio and a social media and Internet marketing strategist, she has authored several marketing guides, is a weekly talk radio host, and founder of Power Strategies, Inc. A dual citizen, Kim divides her time between California, Utah & Ireland. She has 4 dogs, 3 kids, 2 birds and a cat. Her husband is a very patient man.

Her Marketing Success:

With a degree in communication, Kim worked in Japan, New York, California until offered an executive position in Utah to get Robert F. Bennett elected to the United States Senate. After an unbelievable campaign success, Kim successfully promoted technology companies around the globe until she discovered that processes in the short-time line of a political campaign combined with marketing strategy created a business application that delivered marketing and sales results faster and on drastically reduced budget. Kim created Make, Bake, Shake, Rake & Fresh© a duplicatable marketing strategy that now has delivered time-cutting and award-winning campaigns to national and international audiences for at 60% savings over costs, with an 140% increase in name awareness and delivering ordered sales of over $150 million.

Kim founded Power Strategies, Inc., and designed a laser target marketing strategy to help companies reach the world's largest consumer group, women. She pioneered one of the first Internet Talk Radio Networks and has since helped over 120,000 people share their messages online. Now a proclaimed Social Media, PR, Web & Internet Marketing Strategies Company providing Education, Marketing Consultation and Public Relations Services since 2000, Power Stilson just made her MBSR&F strategy openly available to the public through her new book "24 Hours to Zero Down Marketing."

Her Shared Wealth:

Kim Power Stilson is the author of "24 Hours to Zero Down Marketing"
Strategy Guide and Workbook and "Get Online and . . . Blog, Ping, Pod, Stream, Bookmark, Blast, Release, Wiki, Widget, Web, Link, Avatar, Tag & Twitter! What is it and how do I do it?" An Education Guide to the Internet, the World Wide Web and Online Social Media Communications! And this fall, "Women Buy Everything".
Kim is the co-author of the new guide, "Putting a face and voice on your Website = Dollars! A profitable guide to Internet Radio & TV Advertising" and instigator of The 24 Challenge, a $1 per strategic marketing tip monthly service with 200% success guarantee. www.powerstratgies.TV.

Her radio shows:

The host for seven years of the Healthy Wealthy Wow (terrestrial and Internet syndicated) on the Grapevine Talk Radio Network, Kim is the new Internet talk radio, host of "Fresh Success radio!" on Planetary Streams (Log on and listen at www.planetarystreams.com) and "Power Strategies . . . Market your business to better bottom line!" talk radio show on the resource aggregator , MyExpertSolution.com.

Her Loves:

Kim is the founder of the Bluebird Sisterhood and sits on the board of The Foundation House. January 2008 she decided to give up the executive 80 hour work week at the office in favor of working from home to be near her kids. She says that believe it or not, there is a lot of money to be made while having a balanced life.

Kim loves to watercolor, play tennis, snow ski, write, and be near the sea. A dual citizen, Kim divides her time between California, Utah & Ireland. She really does have 4 dogs, 3 kids, 2 birds and a cat. Her husband is a very patient man, a former cop, founder of Planetary Streams, Inc. and a pilot who flys of the house every chance he gets!

About Power Strategies, Inc:

Power Strategies is a Social Media, PR, Web & Internet Marketing Strategies Company providing Education, Marketing Consultation and Public Relations Services to women and family owned businesses and corporations in the United States and Ireland. Please visit at www.PowerStrategies.TV and feel free to contact Kim Power Stilson at kim@powerstrategies.TV.

Tuesday, August 5, 2008

Bluebird ponders success and failure

What makes the difference between a successful business and one that you pour years, your money, your soul and your family's soul into only to become another business failure statistic in 2-5 years? Why do some people work like we do, out of the garage, basement or dining room, and end up a "million billionaires", while you end up losing your house?

Why? My company had its shining moments, we had a good product/service and, in fact, the first four or so years showed we were headed for success. So, what happened? As much as I hate to ask why and less like to face the answers, I discovered the answer, the secret, the key to success while face down in the mud.

It was the day after we had to close the business and my world was dark. Winter was turning slowly to spring and by that I mean the 8 foot wall of grey ice next to our driveway was finally beginning to melt. I had read every "power of positive thinking" book out there and some twice while trying to convince myself that there was a silver lining. I kept asking myself why I had failed. All comparisons to Edison's 6,000+ light bulb tries failed to cheer me up. I was supposed to be successful. I had watched others succeed and had confidentially joked with them that I would invite them to my castle in Ireland someday. Now, my hopes for someday seemed to be "never-ever day." What had I missed? The answer would not come and the pain of failure was sharp making it difficult to even breathe.

I did what a lot of people do when they need to think. I decided to go for a walk. After all, I had no business to claim my time and nothing else to do. I walked along seeing the beauty of the mountains forcing myself to be grateful. Look at the positive side; I said to myself, finally after years of working 70 hours a week now at least I had time to take a walk.

Suddenly, as if the world dropped off in front of my feet I fell, face down into a pool of post-thaw snow mud. I just lied there in the mud and wondered why I should get up. When I was finished feeling sorry for myself and grieving my lost business I suddenly knew why I had failed. It hit me right there in the mud exactly what the one strategy of success we had neglected which had caused the lack of success, the failure. It was embarrassing. We had a good product/service but it all had come down not doing this one thing. I had gotten so busy that I had forgotten, put off, not placed the importance into "marketing" my product/service. How many years had I wasted in doing the efforts of business only to find at the end that my product/service was worthless when not sold into the hands of consumers? If consumers did not know about my product then I wasn't selling and if my product wasn't selling than I did not have a business. Like me, I thought, as I started extricating myself from the tear and snow laden mud, with no business.