24 Hours to Zero Down Marketing

“Plan your work for today and every day, then work your plan” Margaret Thatcher

I believe there are three simple components you need to have to enjoy a successful business. Successful means sales, lots of them. Following those three steps makes the difference between why some people work out of their garage or dining room and end up being a successful “million billionaire” while others invest millions of dollars and a lot of time only to lose their own house? The difference is strategy. Having a strategy and applying it.
The 3 Success Components are:
1. Passion or belief -- This translates to a product or service.
2. Strategy -- a plan for marketing and selling your products
3. Action -- implementing the strategy with actions that return sales
Many of us already have a product or service. Most aspiring businesses know their passions well but don’t know how to build a strategy that markets their products effectively enough to sell. I am sharing with you now the success-proven strategy that has helped every client who only had the first Success Step become successful by creating and applying a plan that sells. Most clients, before they met me had thrown money away in spaghetti marketing efforts that had not resulted in sales. (Spaghetti Marketing is the slang term used to describe the random spending of marketing dollars in an unorganized, unplanned way, comes from where one might "throw spaghetti against the wall to see if it sticks!" Webopedia, May 2009) That’s the kind of marketing you used to do, not any more, with 24DM you are getting an organized marketing strategy specifically tailored for your business.
You may be one of those who say “I don’t have the money for marketing!” and that may be because people sour of spending money on spaghetti marketing that doesn’t work. Even if you really don’t have any funds, you need to market so that you can sell your product and make money or you really will never have any additional revenue. The great news is that these days, thanks to the Internet and World Wide Web and their respective technology offerings, everyone has the opportunity to avail themselves of free resources.
Even without money there is an expensive resource every business owner has equal access to. Time is one resource we all get FREE and we get to control. I can hear you all shouting “Time! I don’t have any time! With being the accountant, the president, the client relations, the production manager and the financier in my business, how would I have any time?” It all depends where you allot your time. Are you busy chasing efforts that don’t result in sales? When you have a strategy you know exactly where to spend your time. That time will result in sales. Sales equal money and with money you can outsource and have more time. If you are short on resources you need to use your time wisely.
To all of you, I know, believe me I know. I was right there complaining about time right until I almost lost all of it on an autumn day in Manhattan. Remember the glass shattering story at the beginning of this training? Believe it or not, time or not, I can help you create a strategy that will help you promote your business in 24 Hours and with zero down.
I can cross strategic marketing efforts including, cost-effective Social & eMedia Strategy, off of my “To do” list every day. Now you will be doing this as well. Believe me there is enough money in the pie for all of us to be very, very, very successful and all we need is everything we were doing and this additional 24 hours. It will take 24 hours to create a strategy a workable plan and it will take 24 hours a month thereafter to apply it.
Before you start there are the two disclaimers: (Yes, you can stop reading if you don’t fit into the below.)
1. Your product or service must be legitimate.
2. Your product or service must have or add value.
First, what do I mean by legitimate? You can’t do “24 Hours to Zero Down Marketing” (24ZDM) and be successful if you have a vaporware for a product or service, a fake gadget or gizmo. People, customers, your friends don’t like being swindled and they will never give you another chance if you do that. 24ZDM doesn’t thrive in that type of situation and neither will your business.
Second, your product or service must have value, value to someone, value to society. For example, let’s take a test. Yes or no? Does a “Dog Tongue Scraper” add value? YES. Yes, to the people who are always kissing their dogs and want their pups to have good oral hygiene. As odd as it sounds it has value to a consumer group, a narrow consumer group, yet it does have value.
If you have a product that has value to anyone anywhere then congratulations you are set and now you should, can and will start to create your marketing strategy with 24ZDM!
Read the strategy guide and follow the directions for the hourly tasks designed to create a marketing strategy with all the necessary components from messaging to social media within 24 Hours. You can do all the assignments at once in a 24 hour spree or you can break up the process for your convenience. 24 Hours may seem incredibly dramatic, but the sooner you laser-focus your time on efforts that result in sales the better. (What’s your dream? Thinking about owning a castle in Ireland keeps me motivated). You can do two days of 12 hours. You can do 4 days of six hours.

In his book “Think and Grow Rich” Napoleon Hill wrote,

“The most intelligent man [person] living cannot succeed in accumulating money – nor in any other undertaking – without plans that are practicable and workable.”

Can you spare 24 hours to create a plan that will help your business succeed?

Five French Bull Dogs and Skin Expert Launches Skin Care Line for Dogs

Christine Heathman, Founder of Glymed Plus Institute of Skin Science, Announces Pugsley’s Choice, a Skin Care Line She Created Specifically for Dog Lovers.

Orlando, FL – March 27th 2010 – Today, Christine Heathman, an avid animal lover and 30-year skin care industry and age management expert, today announced, the official re-release of her Pugsley’s Choice pet product line in correlation of the Global Pet Expo, March 25-27th in Orlando, FL.

Pugsley’s Choice, named after one of five of Christine’s beloved French Bulldogs, is a line of natural, eco-friendly products that aid dogs in preventing and resolving major skin problems in dogs.

According to Christine Heathman, founder of Glymed Plus Institute of Skin Science was searching for natural products for her pets when she decided to create a sister company which produced the products she needed for her own dogs.

“The PH of a canine’s skin is a neutral 7 to 7.4 while human skin is more acidic at 5.5 to 6.8. Any product manufactured for humans is too acidic and will cause irritation and flaking of your dog’s skin,” said Christine Heathman. “Some caustic chemicals pet owners unknowingly use on their dogs could cause illness and even death. I created Pugsley’s Choice so I could trust the products I use when bathing and caring for the skin of my family of pups.”

Christine Heathman coupled her decades of human skin care knowledge with expert assistance in developing natural pet formulas to create Pugsley’s Choice products which include FUR-ESH Super conditioning pet shampoo, FUR-EE Detangler and Glosser, STOP BUG-GIN’ ME! Flea and Tick Repellant and SNIFF-IT Odor Eradicator.

“My dogs are into everything and I needed to know I was bathing them in something that would nourish their skin, repels dirt, remove odor, provide shine and last to the next bath to help keep them healthy,” said Heathman. “Pugsley’s Choice Shampoo has naturally based organic conditioners that create the perfect PH for pet skin and hair and additionally include Cactus flower extract which has been used in American Indian cultures to heal minor burns, bites and scrapes. It does exactly what I need it too; it is affordable and gives me peace of mind.”

All Pugsley’s Choice products have the balance of both natural and bio-engineered preservative ingredients to prevent formula degradation. Without these safe and substantiated components, the products would require refrigeration. It is important to remember that all Pugsley’s Choice products are formulated to be safe to use around any two or four-legged, warm-blooded animals, including the new born.

For a full brochure on the products and for more information please visit www.pugsleys-choice.com.

"Pot of Gold for Taylor" Fund Raiser to help Taylor McKean fight for her life!

Here is the update on the "Pot of Gold for Taylor" Fund Raiser to help Taylor McKean fight for her life!

We have a date, Friday April 2nd from 7-9 pm.

Thanks to Christine Heathman of GlymedPlus the Central Bank account for the donation of funds will be ready tomorrow.

Thanks to Vic, owner of Ottavio's we have a food and a location. His home in Provo is central for a casual Italian dinner among donating friends. He will cook the food but we need to raise funds for ingredients as well as table ware and decorations.

Thanks to Geoffrey Power we have an accordion player to entertain us that night as well as special guest appearance of David Ryan from Waterford Ireland to play and crone on the guitar.

Thanks to Sean Loree we will have full media and press coverage. He will write the invite press release and I will write the advisory for that day and the follow up news release.

What we need:

Flyer/ invitation to the event in eform. I can have it printed as well to hang round people's offices.
People to invite and RSVP Attendees
Dessert -- suggestions?
Tableware and decorations -- suggestions?
Gifts for Raffle -- Christine has found some lovely products.

See our Hollywood news!!

For Every Home and Kardashian Sisters Candle Support Haitian Relief at an Academy Awards Event
For Every Home provides the new KARDASHIAN Birthday Cake candle at GBK's Oscars Gift Lounge and Fund Raiser for Haitian Relief Efforts this Weekend at the W Hotel in Hollywood.

Hollywood, CA – March 5, 2010 – Today, Paul and Becky J. Anderson, For Every Home founders, announced For Every Home’s sponsorship and contribution of the first candle in their new line of KARDASHIAN Candles to the GBK Production Oscars Gift Lounge and Haitian Relief Fund Raiser this weekend at the W Hotel in Hollywood.

For Every Home was pleased to sponsor fund-raising efforts by providing the first candle in their sister company, For Every Body and it’s new line of Kardashian candles manufactured exclusively for Kim, Khloe, and Kourtney Kardashian.

“We are pleased to provide our new candles for For Every Home and GBK production’s efforts to raise money for Haiti at the Oscars,” said Khloe Kardashian. "Our new Birthday Cake candle is absolutely to die for and it makes your house smell amazing."

The first candle in the Kardashian series, now available for purchase online, is the Birthday Cake scented candle, it is soy-based wax, eco friendly, burns for 60 hours providing an unmatched fragrance value for any home, comes complete with the For Every Body Signature birthday sprinkle topping, and is priced competitively for sale online at $14. www.foreverybody.com/kardashian/

According to Becky J. Anderson, founder of the innovative fashion fragrance business with a mission to empower women to build a profitable and rewarding home-based business, she is pleased For Every Home could share its products to raise funds in such a trend-setting and glamorous occasion as the Oscars.
“The Academy Awards are watched by millions and a favorite of women everywhere. It’s a fun venue for our innovative fashion fragrance company that represents women and their home-based businesses in sharing fashion forward products,” said Becky J. Anderson. “Sharing the new KARDASHIAN Candle line and our For Every Home candles at such a glamorous event, and for such a good cause, is an honor.”

In 2007, Paul and Becky J. Anderson founded For Every Home to help make a difference in women's lives. As the successful founder of a multi-million dollar company, For Every Body, Becky is using over fifteen years of experience to give women the tools they need to make their business successful. Becky watches trends closely to make sure everything offered is something women will love to have in their homes. For more information please visit www.foreveryhome.net
GBK Productions is a Special Events & Fundraising company that is dedicated to giving high quality, tailor-made service to its individual clients. GBK Productions is well known for integrating the Entertainment & Non-Profit industries to create unique and memorable high-profile National & International Events that maximize its clients fundraising efforts. For more information please contact Jolie Jankowitz at Jolie@gbkproductions.com and www.gbkproductions.com

For media information please visit, www.foreveryhome.net or contact: Kim Power Stilson at 801-615-0035 or kim.stilson@foreverybody.com or Evelyn Call at 801-368-7795.

I am craving Daffodils and Tulips today! Bring on Spring!

"The flowers of late winter and early spring occupy places in our hearts well out of proportion to their size."
- Gertrude S. Wister

Blog title...Kardashian Sisters Celebrate New For Every Body Candle Line with Birthday Cake

Kim, Khloe and Kourtney Kardashian launch the first of their new For Every Body Candle Line with the release of the KARDASHIAN Birthday Cake Candle by for Every Body

Los Angeles, CA & Salt Lake City, UT – February 10, 2010-- Today, Becky J. Anderson, Founder of For Every Body, announced the launch of the first candle in their new line of Kardashian candles manufactured exclusively for Kim, Khloe, and Kourtney Kardashian. The first candle now available for purchase online is the Birthday Cake scented candle, it is soy-based wax, eco friendly, burns for 60 hours providing an unmatched fragrance value for any home, comes complete with the For Every Body Signature birthday sprinkle topping, and is priced competitively for sale online at $14.

"Our new Birthday Cake candle is absolutely to die for and it will leave your house smelling amazing," said Khloe Kardashian. “To check the first in our new series of candle and see a preview of the gorgeous box sets we have coming please look here Kardashian Candles by For Every Body."

For Every Body, the nation’s largest woman-owned candle manufacturing company and their design staff have coordinated personally with Kim, Khloe and Kourtney Kardashian and their teams, to design the packaging and choose the scents for the new line of KARDASHIAN candles. The first release in the new KARDASHIAN line of candles and gel sprays is the Birthday Cake Candle, which is available online at www.foreverybody.com for $14. The next release will be available this spring, for a preview, please see www.foreverybody.com/kardashian.

“For Every Body soy is pleased to launch our eco-friendly, soy-blend candles in our highly fragrant scents exclusive to the Kardashian sisters for their new candle line,” said Becky Anderson, founder of For Every Body. “To start we hope everyone enjoys the delicious birthday cake scent which will be a sure favorite with any family!”

For more information about the KARDASHIAN candles, or for media product samples or reseller information please contact Kim Power Stilson at kim.stilson@foreverybody.com or Jill Fritzo or Noelle Keshishian at www.pmkhbh.com.

About For Every Body:
For Every Body, North America’s largest woman-owned candle manufacturing company was founded in 1995, in Lindon, Utah, as a retailer of bath and body products by Becky J. Anderson and her daughters. Their one-of-a kind soy-based candles are produced at the large Geneva Road facility in Utah and then sold to major retailers across the country. Additionally, the company offers home décor items and scrapbook supplies. For Every Home, www.foreveryhome.net, is a sister-company and caters to home party business owners around the globe. For more information, please visit www.foreverybody.com or for media assistance please contact, Kim Power Stilson at kim.stilson@foreverybody.com or call 801-615-0035.

Kardashian Sisters Celebrate New For Every Body Candle Line with Birthday Cake! See our good news at www.foreverybody.com/kardashian/