Over one thousand people have asked me to give them advice on marketing. Many are paying clients, most people who see me, like they see any neighborhood lawyer or policeman, are strapped for cash and just want some quick advice to get them going so they can make some money so they can hire professionals. I always feel happy to help but frustrated that I can't do more. Well, now I can. I have taken my 17+ years of award-winning experience and turned it into a strategy guide to help people create their own marketing plan to get their companies marketing! It's called "24 Hours to Zero Down Marketing" and you guessed it, it takes 24 hours and may I say . . . it is a really comprehensive and positive plan. I just turned it over to the editors last night and soon it will be available on my Website at www.kpowerstrategies.com. I am thinking of charging what it is worth, what I would charge my clients, yet then giving a discount those family-owned businesses that need a little help! My way of sharing the wealth! I am very very very excited about this and as well spring is in the air! Soon I will be moving to California, by the beach no less, no more long hard winters for me (or for my skin!) Life is lovely!
Tuesday, May 6, 2008
Tuesday, April 29, 2008
Bluebirds friend Steve tells joke!
A married couple in their early 60s was celebrating
their 40th wedding anniversary in a quiet, romantic little restaurant.
Suddenly, a tiny yet beautiful fairy appeared on their table.
She said, "For being such an exemplary married couple and for being
loving to each other for all this time, I will grant you each a wish."
The wife answered,
"Oh, I want to travel around the world with my darling husband."
The fairy waved her magic wand and - poof! - two tickets
for the Queen Mary II appeared in her hands.
The husband thought for a moment: "Well, this is all
very romantic, but an opportunity like this will never come again.
I'm sorry my love, but my wish is to have a wife 30
years younger than me."
The wife, and the fairy, were deeply disappointed, but a wish is a wish.
So the fairy waved her magic wand and poof!...the
husband became 92 years old.
The moral of this story: Men who are ungrateful pigs should remember
fairies are female.....
Saturday, April 26, 2008
Bluebird Mom wants Auto Wash Clothes
They've invented everything else you can think of to help us keep our homes clean! Great cleaning implements from Dyson to Swifter! Yet in the laundry department they are still selling the same old Tide and Downey. Sure there is bleach and no bleach and safe bleach and the Downey now has an array of scents, scents only dreamed of by exhausted laundry doers years ago, but does Lilac scent really help us? Why can't someone invent "auto wash" clothes. Or better yet, kids dirty clothes tossed on the floor disintegrate after 4 or 5 days, just in time for the weekend when I have to do laundry. Laundry makes my house messy. Clothes, dirty clothes piled in baskets in the bedrooms and in the laundry room. For Heaven's sake my house was spotless last week after we took all our spring c leaning and regular wash to the local Splish Splash laundrymat! Now we have a little dust – have a swifter for that – and loads of clothes. I'm all for Green Day, I take 2 minute shorter showers, I even used melted snow to water my four dogs, come on, a little help here. I don't want to do laundry today! My kids don't want to it either – I make them though! (Is it obvious that its not working!) Someone please come up with an idea. Auto Wash clothes! You spill and stain gone – automatically. You sweat and sweat gone – automatically. You skin your knee and hole gone – automatically. My son plays Army man and crawls through the mud – head to toe mud gone – automatically. Great idea, huh! Now please someone get to work.
Friday, April 25, 2008
Bluebird Battle Blunders
I had an interesting exchange with Wendy Piersall today. I made a comment on her article, "10 Social Media Blunders" (see link below) and I guess it wasn't so much that the exchange was interesting as the thoughts I had surrounding it were. You see, I don't think I am alone in my feeling of isolation upon really entering the bloggers world. Blogging gives the Web a voice, I like that but like all things you read you can read into them further and farther than you would ever want. I read through comments, discussions and posts and think, "Who are these people and how are they so brilliant?" also I think, why are they so rude about rules I know nothing about? " I have not been banned or shunned but you can tell reading their written voices that if you don't have the right words and phrases, much less know what they mean, you are on the outside of the bloggers social circle. Feels like high school but then again I have yet to meet the Emily Post of the WWW. However, as close as you can come from what I have seen is Wendy Piersall. I like her, I like how she writes, you feel like she cares. She is like the prom queen in highschool, the good kind, who smiles and leads her fellow classmates to social safety. I know Wendy may not like being compared to a high school prom queen, she is gorgeous from her photos and all, but come on she is a multi-tasking social media entrepreneur, who cares if she has a crown? Anyway, undaunted I continue to figure out this whole social media thing, if only to champion those flitting around on the outside like the little Robin Red Breast that taps on my window every morning. I'm not kidding about this . . . she (or he, how do you tell?) sits on the ledge outside my window and hassince the spring thaw started (no end in site after yesterday's snow storm) and taps. Even my dogs, which I have one less of since Lucky, but you've already read that) have quit barking so used to her daily ritual they've become. Perhaps, she has a message for me, being on the outside and all, perhaps a living analogy. Perhaps I've been online too long!
Bluebird gets her soul back
It's been rough, I admit it! There is a phrase in Napoleon Hill's book, "Think and Grow Rich" which says, "If you have even been discouraged, if you have had difficulties to surmount which took the very soul out of you, if you have tried and failed, if you were ever handicapped by illness or physical affliction . . . this use of the Carnegie formula may prove to be an oasis in the Desert of Lost Hope for which you have been searching."
The book goes on from there and it is good and I do suggest you read it again. The last time I read it was 11 years ago. Yet what hit me today was the "took the very soul out of you." That is exactly how I felt and as I read the word resonated with me, the very soul had been ripped out of me by unkind and in my opinion unethical colleagues and I let them do it. They should not have wanted to but there is no accounting for people, you just never know. So, here I was walking around hollow, shell-like, soulless. Perhaps that comes from extreme duress; perhaps you have felt it too.
Why are people, especially women so ruthless? I can understand a woman protecting her child or her family, I have 4 dogs, 2 birds and 1 cat and when I thought my neighbor ran over my cat you should have seen me. But why in the normal non -life threatening scheme of things to women have to be so unkind, so set for the kill?
The Bluebird Sisterhood was formed out of what was left in my hollow heart. A commitment a pact if you will for women to put ruthless behavior aside, take down the claws, turn their hearts to kindness. I was not blameless. I have done and said some pretty ruthless things in my life, okay, maybe not ruthless yet definitely unkind. It still amazes me that some of my former friends had it in them to be so petty, to dramatically crazy awful. On the grand side, once I committed I got my own soul back. What other people do to me should not affect how I feel myself. There are several books written on the subject, right? So, we all know this. As Abe Lincoln said, "Most people are about as happy as they make up their minds to be." Yet with women it seems somehow different. If we are unhappy we take people down. Taking people down, as was done to me, is pretty hard on the soul. Pretty hard. In fact, devastating. So somehow having a pact with other women not to allow a repeat performance cheered me and somehow promising not to engage in one myself restored my soul. No one can take my determination to commitment away from me again. No one will have my soul again.
Thursday, April 24, 2008
Bluebird being monitored by men
Hey everyone we will be discussing this on our Bluebird Sisterhood Internet radio show at 11 EST time at www.planetarystreams.com on Planetary Talk Radio. We got the big wig executive who sent this around to call and give the man's perspective! Let me know what you think!
WORDS WOMEN USE
(1)Fine:This is the word women use to end an argument when they are right and you need to shut up.
(2) Five Minutes:If she is getting dressed, this means a half an hour. Five minutes is only five minutes if you have just been given five more minutes to watch the game before helping around the house.
(3)Nothing:This is the calm before the storm. This means something, and you should be on your toes. Arguments that begin with nothing usually end in fine.
(4)Go Ahead:This is a dare, not permission. Don't Do It!
( 5)Loud Sigh:This is actually a word, but is a non-verbal statement often misunderstood by men. A loud sigh means she thinks you are an idiot and wonders why she is wasting her time standing here and arguing with you about nothing. (Refer back to # 3 for the meaning of nothing.)
(6)That's Okay:This is one of the most dangerous statements a women can make to a man. That's okay means she wants to think long and hard before deciding how and when you will pay for your mistake.
(7)Thanks:A woman is thanking you, do not question, or Faint. Just say you're welcome. (I want to add in a clause here - This is true, unless she says 'Thanks a lot' - that is PURE sarcasm and she is not thanking you at all. DO NOT say 'you're welcome' ... that will bring on a 'whatever').
(8)Whatever:Is a women's way of saying *#*# YOU! !
(9)Don't worry about it, I got it:Another dangerous statement, meaning this is something that a woman has told a man to do several times, but is now doing it herself. This will later result in a man asking 'What's wrong?' For the woman's response refer to # 3.
*
Wednesday, April 23, 2008
Bluebird Makes Death Star
Sometimes I have nothing to write but the absolute grim truth. Grim being the operative word. We were invited to Kristen Lambs huge Star Wars party and asked to bring "out of this world" food. My kids wanted to bring a Death Star cake. Thank you! I made two Bundt cakes, sent my husband to the store for black food coloring and figured it would be just that easy. Still today, three or so days later, my fingers and nails are a nice shade of black and "No, Kerrie, I didn't finally get hip and invest in black nail polish!" So, lopped the cakes together with hordes of blackish grey frosting and realized like a really good engineer that the Bundt cake, not unlike a Death Star, was hollow. I filled it with chocolate chips – to represent Storm Troopers – and proceeded to frost the less than concave sphere. What happens to chocolate chips when surrounded by warm Bundt cake? You guessed it the Storm Troopers melted! Morale of story, "What am I doing building a Death Star anyway? I'm just a few days away from launching my new marketing strategy guide, "24 Hours to Zero Down Marketing" and I have better things to do with my black fingers! J Ah well, kids loved it and it will wash off someday!